What are the 10 best SEO tools you can use?

If you would like to achieve full success with search engine optimization, you have to make use of the right tools. In this digital world, it is really tough to conduct keyword research, competitor analysis and traffic tracking manually, without the help of tools. Everyone can find out the technical problems and even implement their effective content marketing, with the help of proper tools. Even though there are several numbers of SEO tools available online, how can you select the best tool to get increased ROI from your business.

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Given Below is the Information about the 10 Best SEO Tools Used for Small Businesses:

Google Search Console: It is also a free tool used for SEO. Once you make your account, it is possible to find out the errors found on your website. You will get a complete report regarding your website errors, keyword ranking and much more. Furthermore, it informs your website position in relation to different keywords, as well as, click rates that you have got on each keyword.

Rank Rager: Being a robust SEO tool, the Rank Ranger can be used by most of the small business owners. With the help of this tool, you can get to know about your keyword ranking on all search engine. Rank Ranger will help you in developing a better strategy for your small business.

Moz Local: This tool will help you to review your citation as soon as possible. Here, the citation is nothing, but a place or even field where you can find your name, address and also contact number. It helps you to check all information regarding yourself on almost all the directories. Your site will get a harmful impact on ranking, if you tend to lose any directory.

White Spark: Just like Moz Local, White Spark is another tool used for business citations. It will expose your citations and also reveal your website, which will dramatically increase its ranking on almost all the search engine result pages. You can approach www.sandcrestseo.com/phoenix-seo/for a better understanding.

Ahrefs: When it comes to search engine optimization, effective backlinks play an essential role and you will get a complete pack of SEO tools for backlinks by using Ahrefs. Initially, you have to analyze your site with the help of ahrefs. In case you have any spammy backlink, your website will be penalized by the search engines. So, you need to resolve this problem as immediately as possible. Secondly, check out the backlinks of your competitor’s site by using this tool. Please find out from where they are taking backlinks for their website. After that, make a strategy in order to compete with your competitors through information given by Ahrefs.

Secockpit: It is a complete and powerful keyword research tool, which will help you in choosing the best keywords for your marketing strategies. In addition to providing useful keyword option, it will also explain to you the potential problems that your keywords have, the amount of keyword searched on each and every month and even other useful information.

By using the above-mentioned tools, you will get high ranking on Google, as these tools help you get accurate and incredible results.

Author Bio: David wicks is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.

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12 Easy SEO Tools You Should Be Using Now

By Megan Bryson

For every website owner, building a great-looking and fully-functional website is only the first step toward success. After putting a lot of effort into polishing the look and feel of your website, you are ready to reveal it to the world.  But in order to make sure that the “world” can find your website, you need to employ some SEO best practices.

E-commerce web developers also specialize in the implementation and use of SEO tools for digital stores. Here’s our list of essential (and easy-to-use) SEO tools.

Keyword Analysis Tools

SEO experts agree that picking the right set of keywords is at the heart of every successful SEO strategy. Several keyword research tools are available to help you predict what keywords will be relevant to your audience.

ÜberSuggest is a free and easy-to-use keyword analysis tool. It provides you with a comprehensive analysis of your keywords, based on selected countries and target markets. Additionally, this tool also suggests keyword alternatives and even long-tail keywords.

A great paid option for keyword analysis is SEMrush. This in-depth tool analyzes keywords and can help you determine how difficult it will be to rank for each.  It also reports your competitors’ rankings so you can assess where you can earn a competitive advantage.

Rankings

As you’re investing both time and money into your SEO campaign, it’s important to use the right tool for keeping track of the campaign’s success. Using a tool that checks your website’s current rank (and historical data) is beneficial.

Google Search Console is one of the most widely-used SEO tools for monitoring the performance of websites. To check your website’s current ranking, you can use the “Search Traffic” tab, which lists keywords you’re competing for.

Authority Labs is a highly-capable paid alternative to Google Search Console. This tool is used for highly accurate and reliable search engine ranking data, where you can generate new data daily. You can also perform checks both locally and globally, giving you in-depth information on different levels. You can check your competitor’s rankings as well.

Content Quality

If you look at your highest-ranking competitors, you will notice they provide a lot of content (usually daily). However, Google is known for checking websites for quality, not the quantity of their content.

So instead of pumping a lot of low quality content into your website, include unique and in-depth analytical pieces. Here are some of the most valuable tools that check your website’s content.

Yoast WordPress Plugin is one of the most popular SEO tools on the Web. This is a freemium tool that integrates with your WordPress website and provides real-time suggestions as you write new blog posts. You can find Yoast’s interface at the bottom of your blog posts, where you can fine-tune your page’s Google appearance.

Buzzsumo is a premium SEO tool that will help you determine topics for your site’s content. The key to a successful SEO campaign is to carefully pick your future article titles, which is where Buzzsumo excels.

This tool provides real-time and historical graphs that allow you to select the right topic to attract a lot of attention on the Web. Even though Buzzsumo is a complex tool, its UI is incredibly intuitive and easy to use.

Link Building

One of Google’s unwritten SEO rules is that you should build high-quality links to your website, as well as from your website to other useful Web resources. However, links get broken over time, which is why it’s beneficial to get an alert when one breaks.

LinkMiner is an incredibly easy-to-use Chrome plugin for detecting broken links. After adding it to Chrome, you can check Web pages for broken links.

This plugin scans all your links and color-codes the broken ones. This tool also provides a summary of your links’ value, so you can adapt your SEO strategy accordingly.

Moz SEO Toolbar is yet another web browser extension that scans websites and web pages in real time. In addition to showing broken links, this tool also shows highly valuable SEO information, like keyword value and website ranking.

Link Removal

Up until recently, some people believed that “buying” highly valuable links was a good idea. However, Google’s Penguin algorithm update ended this practice. This update brought numerous changes to how Google sees links, which in turn punished millions of websites who used this controversial SEO technique.

Disavow is Google’s own tool for checking low-quality links directed toward your website. Using this tool, you can easily check for those bad links and instruct Google to ignore them. However, it is advisable to take an additional step and completely remove those links from the Web, if possible.

Back-End SEO Tools

It’s important for you to know that SEO runs deep and that your website’s back-end is also important. Your Google ranking could be easily hit by performance issues or, even worse, if your website was marked as malicious. This is why there are tools that inspect your website for technical errors.

Screaming Frog is a freemium tool that scans your website’s back-end structure. You can see your website’s status codes, page titles, meta descriptions and even robots and metadata (readable by search engines only). You can also export data into a filterable spreadsheet.

DeepCrawl is designed to be used by newbies. Instead of getting a lot of technical-related data, DeepCrawl presents easy-to-interpret graphs and charts. It also allows you to identify duplicate pages, missing page titles and more.

Using the right set of SEO tools allows you to work smarter, not harder. An effective SEO tool provides the information you need to allow more visitors to learn about your website from Google and other search engines.

Megan Bryson has been in Marketing and Advertising since 2011. She is passionate about helping clients and creating awesome content.

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7 of the best marketing ideas that will flip your business on its head

Although setting up a small business does not require an extensive marketing strategy, it could be worthwhile to consider multiple avenues. You’ll want to incorporate the best marketing ideas around to drive traffic to your business.

Considering that digital platforms are growing at an extremely fast pace, marketers are now opting for effective and efficient marketing solutions for the promotion of their businesses. Traditional marketing mediums, like radio ads, have been showing a downward trend in relation to digital advertising. Moreover, digital ad spending is projected to surpass TV by the end of 2017.

That being said, it’s not necessary for businesses to dump an excessive amount of money for the promotion of their products or services. Small businesses can reach the heights of success by deploying cost-effective and smarter marketing strategies.

Read on to take a look at some of the best marketing ideas for small businesses — these seven suggestions can help you obtain maximum exposure from your targeted audience.

7 of the best marketing ideas for your business

Email marketing

Search engine optimization (SEO)

Content marketing

Social media ads

Local search (SEO)

Facebook retargeting

Contests and giveaways

1. Email marketing

One of the most efficient marketing strategies for small businesses is email marketing. This is due to its affordability, approachability and total automation. Any business can start collecting email leads with a simple, email-capture call-to-action (CTA) on their website.

Email marketing is believed to be one of the most effective strategies for acquiring new customers, and it generates a massive return on investment ($38 from every $1 spent).

As most consumers these days read emails on their mobile devices, email turns out to be an appropriate way for promoting products and services at any time, in any place. Plus, it’s relatively inexpensive and time-efficient. Most email marketing software providers offer full automation based on specific actions made by visitors on your website.

For example, when someone signs up for your email list, a marketing software of your choice will be capable of sending an automatic, tailored message to the new subscriber, saving you time and money.

2. Search engine optimization (SEO)

SEO is a method of improving a website’s organic search engine visibility with the primary purpose of driving organic (free) traffic to the website. While SEO should always be approached with care, diligence, and a long-term vision, it’s considered being one of the most effective strategies for driving quality, targeted traffic.

Although Google takes more than 200 factors into consideration when it comes to organic search rankings, there are three main components to a successful SEO strategy:

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Technical SEO. Focusing on performance and speed of the website, codes and scripts, structured data, redirects, robots.txt, sitemaps, etc.

On-page SEO. Internal optimization of the website, including meta titles, meta descriptions, alt tags, navigation, URL structure, content, etc.

Off-page SEO. “External” optimization of the website is often considered the most determinant factor and involves aspects like inbound links, linking root domains and brand mentions.

Small businesses can opt for the right SEO strategy by focusing on the following four key factors:

Targeted keywords. Choosing the right set of keywords is key to uplifting SEO for small businesses. Choose keywords that are directly relevant to the products or services consumers are looking for.

Targeted content. A well-designed content plan can lead small businesses to the heights of success. Content should be targeted at educating visitors by providing valuable information as opposed to posting sales pitches.

On-page optimization. After selecting the right set of targeted keywords, small businesses should be focusing on optimizing internal elements of the website, including meta descriptions, page titles, header tags and alt tags. The on-site optimization will create a bigger impact on the visibility of your website.

Off-page SEO and backlinks. Earning quality backlinks is essential for improving a website’s visibility and authority. There are numerous strategies for gaining powerful inbound links, such as conducting manual blogger outreach, guest blogging, creating tools and many more.

3. Content marketing

Designing a decent content marketing strategy is an absolute necessity for gaining traction online. By generating well-designed content, small businesses can drive an influx of traffic to the website, as well attract potential customers.

By judging target audiences and setting up the right content marketing strategy, even smaller and less-experienced businesses can achieve their desired goals.

In most cases, SEO and content marketing should go hand-in-hand.

4. Social media ads Photo: Jason A. Howie via Visualhunt / CC BY

It comes as a no-brainer that social media is an incredible medium for reaching new customers, engaging with an existing audience, and providing support to loyal customers. According to Statista, there are roughly 2.5 billion active social media users. This number on its own presents an immense opportunity to small businesses for reaching potential customers.

Statista reports on the amount of social media users throughout the years.

The most popular social media networks, like Facebook, Twitter and Instagram, give businesses an opportunity to advertise their products and services for a fee based on CPC (Cost-Per-Click) or CPM (Cost-Per-Thousand-Impressions).

With precise targeting and a relatively low budget of $100, small businesses can generate thousands of impressions and hundreds of website clicks. If it’s in the budget, utilizing social media ads is a great way to gain exposure.

5. Local search (SEO)

Another cost-effective yet powerful marketing tactic for small businesses is local SEO. Local SEO serves as a helpful tool for small businesses to promote their products and services to the local customers at the exact time and location they are searching for it.

Having a powerful local presence on the web gives small businesses an opportunity to appear in map listings.

Key to successful local SEO lies in the following five components:

Link signals

Precise and consistent directory listings

Google My Business signals

Review signals

On-page SEO (meta titles, meta descriptions, local business schema markup, alt tags, headings, etc.)

Editor’s note: Want an easy way to get listed locally? Check out GoDaddy’s Local Business Listings tool — your business information listed everywhere, all from one place.

6. Facebook retargeting

Facebook retargeting (also known as remarketing) is a powerful way of reaching people who have visited a website and performed certain actions.

For instance, small businesses can incorporate Facebook retargeting to show ads to people who’ve visited a particular product page on the website, but haven’t proceeded to the actual checkout page. A tailored retargeting message will only be shown to the people who match this criterion.

7. Contests and giveaways

Giveaways work on the basis of running a competition where people are required to perform certain actions (e.g., opt-in) in return for a chance of winning a prize. Online tools like Rafflecopter give the ability to easily create and embed a contest entry form on your website and across social media profiles.

Contests are great for generating immediate buzz around your business, which can lead to an increase in sales and brand exposure.

With a tiny freebie (perhaps a free product or eBook), a business can benefit from the following:

Thousands of entries. In order to opt-in, ask participants to leave an email address, which can then be used for email marketing purposes.

Social media exposure. Ask participants to share the contest with their friends and followers, thus generating buzz around your business.

Free advertising. Successful contests get shared hundreds of times, thereby generating an influx of website traffic and exposure around your business.

To sum up

Although there is no one-size-fits-all marketing strategy for all small businesses, these seven ideas are definitely worth the consideration. Evaluate your resources (financial and labor) and the desired outcome of your marketing efforts before you get started. Then, rely on one (or more) of these best marketing ideas to drive more traffic to your site.

Pro tip: Want to get the most out of your marketing campaigns? Try A/B testing several strategies simultaneously to see which ones work best.