Thursday, December 21, 2017

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December 21, 2017 0
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Monday, December 11, 2017

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Friday, October 27, 2017

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Building a directory website can be an expensive venture. This is especially true if you are looking to build something from scratch that is completely custom designed. You’ll also need to maintain the website, both from the backend and front. After all, your site needs to run smoothly and contain updated directory information.
Creating a directory website doesn't have to be time-consuming or costly.Click To Tweet
However, it is easier than ever to build a custom directory website using WordPress plugins. Whether you want to create a job board, real estate, restaurant, business, or services directory, there is a directory plugin out there to suit your needs.
And, it just so happens we have insight into some of the very best on the market today.
Directory Plugins - Gravity Forms Directory
Add caption
Gravity Forms is one of the most popular premium contact form plugins on the market today. It’s user-friendly and has plenty of features packed into it make it a desirable WordPress tool.
What a lot of people don’t know, however, is that Gravity Forms can also be used for creating surveys, quizzes, adding user submitted content, and yes even creating directories on your website. In fact, it has features like built-in searching, user-submitted directory listings, lightbox support, and the ability to view each listing on their own.
Additional features include:

  • 100% shortcode based for easy directory creation
  • Simple form for users to submit directory information
  • Manual or automatic listing approval
  • Display or hide specific directory columns
  • Custom CSS feature makes for easy customization

  • Price: FREE (as an add-on to premium Gravity Forms plugin)
    Directory Plugins - Business Directory Plugin
    Business Directory Plugin is one of the most popular free directory plugins in the WordPress Repository. To start, it aims to boost site visitor interaction with your site, improve customer retention, and even allows you to add a monetization element to your website for increased revenue generation.
    Build any kind of directory you want with this WordPress plugin – local, business providers, Yellow-Pages style, address book, even a Yelp-like review section – with a few configurations. Additionally, customize the form fields for user directory submissions, enable image options (including an intuitive drag & drop function), and accept payments for displaying a directory on your website.
    Additional features include:

  • Featured or sticky listing functionality
  • Support for reCAPTCHA to reduce spam listings
  • Full support for most payment gateways with recurring billing
  • 100% responsive and mobile-friendly
  • Built-in CSV import and export capability

  • Price: FREE
    Directory Plugins - Connections Business Directory
    Connections Business Directory boasts being a popular and simple directory plugin for WordPress website owners of all levels. It is versatile by design, flexible to use, and provides only the features you need to create a directory listing for your site, without the added bloat.
    Personalize the directory experience and view things such as anniversaries and birthdays of users in the WordPress dashboard. To add to that, Connections offers unique entry types – individuals, organizations, and even families – perfect for keeping individuals together for an address book directory. Lastly, add business logos, images, and even biographical information of all people in a listing, easily scale your listing to accommodate 1000s of listings, and even import and export listings as needed.
    Additional features include:

  • Save time with entry creation using the repeatable fields feature
  • Control which listings are public and which are private
  • Nested category support makes listings organized and easy to search
  • Display listings on the frontend of your site using shortcodes
  • Several available templates included to get you started

  • Price: FREE
    Directory Plugins - Sabai Directory

    Sabai Directory is a premium business directory plugin for WordPress designed to help you create community business directories like Yelp.com, Google+ Places, or Yahoo! Local. Packed with tons of features for customizing the look of your directory, and making it function exactly as you need it to, this directory plugin is a great solution.
    Display listings in list, grid, or map views for a better viewing experience. Enable the highly functioning search feature that searches keywords, categories, distance, and location, and even provides auto-suggestions.  Add rating criteria such as price, quality, service, etc. so site visitors can narrow their search results. More so, allow users to post their own reviews and ratings, upload images, and comment on other reviews.
    Additional features include:

  • Monetize your site with paid listings using a number of currencies and payment gateways
  • Create forms using the visual form editor
  • Allow for bookmarking of listings, reviews, and images
  • Geolocation functionality
  • Create multiple directories within one website

  • Price: $29
    Directory Plugins - Directory Pro
    Directory Pro is another excellent WordPress directory plugin making directory creation a cinch. With responsive design and mobile-friendliness, rest assured all site visitors, even those on the go, will see your site just as you want it to render.
    Fully sync your site with PayPal and Stripe payment gateways for paid listings, gather email addresses of all new user’s for further marketing opportunities, and even use any of the popular WordPress plugins to make sure your site gets indexed and found in search results. Plus, translate all of your site’s content using the popular WPML translation plugin.
    Additional features include:

  • Integrated with the drag & drop page builder Visual Composer
  • Built-in bidding system for top listing search rank
  • Interactive “My Favorites” and “Who is Interested” sections
  • Responsive touch slider for mobile devices
  • New listing badge icon

  • Price: $34
    Directory Plugins - Simple Link Directory
    Simple Link Directory is for those looking for a simpler directory plugin solution that still gets the job done. Best used for content curation and one-page listing directories, this plugin is suitable for bloggers, SEO specialists, content curators, marketers, and webmasters.
    Create a unique one-page link directory to complement your existing WordPress website and give your readers additional value and more reasons to visit your website. In addition, add a short listing description, complete with a logo and link to the listing’s website.  Then, add the listing anywhere on your website using the shortcode generator.
    Additional features include:

  • Create unlimited directories and listings
  • Built-in templates to that are responsive by design
  • Import lists to build a bigger directory
  • Enable listing upvote functionality
  • Show a single listing or display them all at once

  • Price: FREE
    In the end, you always have the option to custom design a directory website. And, if you have the resources, know-how, and budget to do so, that’s awesome!
    However, for those looking for a simpler solution, one that is more affordable, less time-consuming, and works just as well as any custom built directory website, there are WordPress directory plugins available.
    If you are looking to share with your site visitors the best of the best when it comes to businesses, restaurants, and more, take advantage of the directory plugins above and get site building today.

    How To Optimize Your Site To Get DuckDuckGo Traffic

    duckduckgo-seo
    A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others.
    That is why I decided to investigate more into it to find out if there was a way to optimise for a search engine called DuckDuckGo (DDG).
    Eventually, as I ran those experiments, I noticed that traffic from DuckDuckGo started to pick up. In fact, If I look at the last 30 days organic traffic, Google still weights over 64.9%. Yet DDG is now at 26.1%, compared to the rest, about 9%. Not bad considering that a month before my site didn’t earn any organic traffic from DDG.
    clip_image002
    That is not by chance. DDG plays a key role in the search engine industry and therefore for your SEO strategy.
    Why Is DuckDuckGo?
    When DDG launched in 2008 as a side project, it showed it could succeed. In fact, it was one of the few search engines that could compete with Google when it comes to quality of search results. Not surprisingly its growth compounded in the last almost ten years. Even if still small - in comparison to Google - DDG is picking up:
    Over fourteen million queries each day, on average, go through DuckDuckGo. Yet on September 25th, DDG hit its historical record, over nineteen million queries. Therefore if you’re missing out the opportunity to reach over fourteen million users - on average - each day you may be missing a huge opportunity.
    Also, I believe DDG will keep growing for several reasons, tied to the way it works.
    DuckDuckGo In A Nutshell
    DDG is quite different from other search engines. First, it doesn’t track its users. Therefore, it prevents the so-called search leakage that happens when you search through Google or other search engines. Privacy today is a major concern and also a propeller for DDG growth.
    Also, in my opinion, DDG offers a better experience compared to other search engines because the advertising you see is based on the keywords you input in the search bar. In short, it relies on what you need here and now, rather than on cookies that follows you around the net. Second, DDG is a hybrid search engine. This aspect is relevant for who practices SEO.
    The Hybrid Search Engine
    DuckDuckGo isn’t unconventional only from the business standpoint. In fact, it makes money through traditional ads and affiliate marketing. But also in the way it works:
    DuckDuckGo gets its results from over four hundred sources. These include hundreds of vertical sources delivering niche Instant Answers, DuckDuckBot (our crawler) and crowd-sourced sites (like Wikipedia, stored in our answer indexes). We also, of course, have more traditional links in the search results, which we source from Bing, Yahoo, and Yandex.-- DuckDuckGo Sources
    In short, DDG is a mixture of crawling and directories used to give back a result page. However DDG’s crawlers, the so-called DuckDuckBot do not create any index but rather have more maintenance purpose. Instead, DDG leverages on over 400 directories and on other search engine APIs to build its index.
    What about its crawler, the so-called DuckDuckBot?
    What Is A DuckDuckBot?
    DuckDuckBot although a crawler, only does certain tasks. In fact, apparently, it doesn’t index the web. At least from a discussion of 2014 submitted by @mlissner on stack overflow:
    clip_image006
    In other words, even though DuckDuckBot looks at the web it does it to perform particular tasks, which only in part affects DDG index, thus rankings.
    The next question that pops to mind is, how does DuckDuckGo rank pages?
    How Does DuckDuckGo Ranking System Work?
    As CEO and co-founder of DDG, Gabriel Weinberg clarified, DuckDuckGo ranking system uses the underlying APIs, but then adds a layer of intelligence to re-rank, omit and merge results to for its rankings.
    Besides, to the question “What's the source of DuckDuckGo search results?” On Quora, Caine Tighe, DuckDuckGo’s CTO says:
    clip_image010
    Further, as specified on DDG website:
    The ranking is a bit opaque and difficult to discern/communicate on an individual query basis because of all the various factors involved (and which change frequently).
    Nevertheless, the best way to get good rankings (in pretty much all search engines) is to get links from high-quality sites like Wikipedia.-- DuckDuckGo help
    If the way they rank content is a bit opaque and difficult to determine on a single query basis, there are a few strategies we can implement to improve your chances to have a page ranked through DuckDuckGo.
    Quality Backlinks Are The Foundation
    Backlinks de facto contributed to the creation of the web as we know it. Even though search engines, like Google, use now AI to understand the context of a query and return a result that goes beyond keywords. Backlinks are still a crucial signals to determine whether the source of that content can be trusted. Therefore, creating a strategy that is focused on earning quality backlinks is an important step.
    Submit Your Site To Other Search Engines
    Since DDG uses the underlying APIs from other search engines, like Yahoo, Yandex and Bing, make sure to submit your website to those engines. It only takes a few minutes but can make a huge difference. By submitting your sites to other search engines, you’ll make sure to be indexed by DuckDuckGo.
    Go on and submit your website to Bing, Yahoo, and Yandex.
    Submit Your Bang!
    Another way to give direct access to users to your site and improving your chances of getting traffic is to submit your Bang!
    That is an excellent feature that allows having direct access to a website page or category. For instance, if you type into DDG search box “!amazon shoes” you’ll get direct access to that page.
    You can suggest DuckDuckGo add a bang for a website in a few seconds.
    clip_image012
    Source: DuckDuckGo
    If your bang will get approved then you’re creating new qualified avenues toward your website.
    Repurpose Your Content
    Another important aspect of how DuckDuckGo works is based on the sources that are taken into account to form its index. In other words, my reasoning is simple. If you get into DDG’s index, then you’re closer to be ranked. Yet while for now, you may not be able to optimise directly for DDG you can optimise indirectly, by making sure your content is in DDG sources.
    Since DuckDuckGo uses more than 400 sources you could optimise for some of them that work well with your content marketing strategy. For instance, I searched “Who’s Gennaro Cuofano” in DuckDuckGo to see where it was picking up the answers,
    clip_image014
    I ran several queries and looked at all the pages it picked up. An interesting pattern that comes out is that you can use some platforms like Goodreads, LinkedIn, Quora, beBee, Amazon to get ranked. At the same time, make sure to share it through other communities like Reddit, Hacker News and Stack Overflow.
    In short, you have to repurpose your content through those platforms so that it will be featured through DuckDuckGo. Therefore, the more you make sure to repurpose your content the more you may get ranked through DDG.
    Another fascinating aspect is that the second result is a page coming from my website! Yet that is not a standard page.
    The page that DDG likes is a page that has structured data in the form of JSON-LD. This is not surprising as the most popular search engines, like Google, love structured data. But what is that?
    What Is Structured Data?
    Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
    Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the internet and the world in general.-- Google Developers
    Therefore structured data helps Google understand what a page or website is about. The reason is simple. If you feed structured data toward search engines you’re saving them time and providing data that crawlers can process way more quickly and with a better understanding of it.
    Especially JSON-LD. In fact, that is a lightweight format that allows creating linked data. In short, where you have a piece of content the JSON-LD translates that in data, which gets linked. This also contributes to building a smarter web. Tools like WordLift allows you to create structured data in JSON-LD format in a few clicks.
    Connecting The Dots
    DDG is a search engine that has been around for almost ten years. It focuses on privacy and as of today over fourteen million average daily queries go through DuckDuckGo. If you’re missing out on it, you’re losing a great opportunity of generating quality traffic toward your site.
    Besides privacy, DDG is different from any other engine because it is a hybrid engine. In other words, it uses its crawlers and other APIs to form its index. However, DuckDuckBot does not contribute to the indexing of the pages but rather to perform certain tasks. Instead, other search engines underlying APIs are used to form its index. But the ranking is created by adding a layer of intelligence from DDG’s algorithms.
    In addition, DuckDuckGo uses over 400 sources, some of them (like Wikipedia) are vertical sources. To optimise for DuckDuckGo, you can follow those strategies:

  • Get quality backlinks
  • Submit your websites to other search engines, like Bing, Yahoo, and Yandex.
  • Submit your bang!
  • Make sure to repurpose your content on other publishing platforms, like LinkedIn, Medium, Quora, beBee, Amazon and so on
  • Create structured data in the form of JSON-LD

  • Did you follow those strategies to optimise your website? Ok, it’s time to Duck it!
    Hand-Picked Related Articles:
    * Adapted lead image: Public Domain Dedication (CC0) Public Domain, pixabay.com via getstencil.com

    2017 Review of AccountantsWorld Website Relief

    AccountantsWorld Website Relief
    www.accountantsworld.com
    From the 2017 review of Website Builders for Accounting Firms.
    Website Relief is well suited to accounting firms of all sizes that currently utilize other AccountantsWorld applications, though the product can also be used as a stand-alone application if desired. Website Relief uses professionally designed themes, with users able to choose the theme that best fits their needs. All websites are optimized for use with a variety of devices, including smart phones and tablets.
    Website Relief provides a variety of standard and suggested content for each website. Website Relief takes a look at the company profile that is completed when signing up, suggesting content that is a good fit. Sample text is also provided, with users able to simply use the content as created by Website Relief, of edit the information to better suit their firm. A good selection of standard pages are also included with each website, such as a Home Page and an About Us Page, along with a Tax Center, Payroll Center, and Tax Refund Page. Other standard pages available include Partners’ Profile, Services, Useful Resources & Links, FAQs, Testimonials, and a Contact Us page. A variety of automated content such as financial and paycheck calculators, and newsletter options are also available. One nice feature is the ability to edit professionally written articles to make the content more relevant to their current client base.
    Website Relief supports an unlimited number of pages for each website, with users able to simply create custom pages and upload them directly to the application if desired. The product also supports the use of video and animation on any website created.
    All Website Relief users receive a free custom domain name, along with five custom-branded email addresses and 10 GB of storage. Additional email addresses can be obtained at an additional cost if necessary.
    The Website Relief Dashboard provides users with all of the tools they need to create and customize their website. Users can choose from a wide variety of themes offered by the application, with photos available to utilize as well. A design tool is also included in Website Relief that allows users to quickly create a functioning website with the ability to edit and customize the site later.
    A variety of accounting and related forms are also available, with users also given the option to design their own forms to encourage potential clients to contact the firm via the website, including requesting information on services, requesting an appointment or signing up for a newsletter or other communication forum. Another great feature is the ability for firms to create a blog and easily incorporate it directly into the website.
    Website Relief offers easy integration with social media in order to help bolster online visibility. For those interested in SEO results, a series of tutorials are available that help guide users through various search engine optimization options, while also working to submit the website to major search engines which include Google, Bing, and Yahoo. The product also allows users to easily link their completed website to social media sites such as Facebook, LinkedIn, and Twitter, along with a link to Google Maps, which provides access to an interactive map for clients. Users can also integrate their website with Google Analytics, which will display various statistics and website data directly on the user dashboard.
    Another benefit of purchasing Website Relief is that all firms receive a basic listing in a tax directory, with the option to upgrade to a premium listing for an additional cost.
    AccountantsWorld and Website Relief offer users a variety of web-based seminars that assist new users with basic website creation. Unlimited product support is available to all AccountantsWorld subscribers, with users able to access support personnel using a variety of options including telephone, email, and chat. A Contact Us form is also available for users to utilize as well. In addition, each firm that subscribes to AccountantsWorld applications is assigned a professional development consultant.
    In addition to custom website creation, Website Relief also offers an unlimited number of integrated client portals at no additional cost, making it easy for clients and firms to easily share, upload, and download documents securely.
    Designed to integrate with other AccountantsWorld applications including Accounting Power, Cloud Cabinet, Directory Listing, Practice Relief, and After-the-Fact Payroll, AccountantsWorld Website Relief is available for $595.00 per year, with a 30-day money back guarantee. The product can also be used as a stand-alone website building application if firms are using another software vendor for practice management and tax preparation.

    Download Here

    WEBSITE POWER SUBMITTER PRO VERSION

    Monday, September 4, 2017

    Adsok Latest Technology Advertisement And Ads Purchasing With High Interest Returns

    September 04, 2017 0
    make money by ads ok

    WHAT IS ADSOK ADVERTISMENT & HOW TO EARN 

    ABOUT ADSOK

    Adsok invites you to participate in a highly profitable business based on online advertisement.
    How does it work and how you can profit from it?
    It is common knowledge that advertising play an important role in human lift. This is why investments in advertising are always relevant and profitable. Due to high competition, the advertising sector is very hostile to many private investors. Annual costs are clearly communicated to all advertising owners so they can keep track of their investment. The costs are divided between the owners of the advertisement according to the share owned.

    Our mission is to ensure maximum profit for each of our online investor, while keeping any possible risk at minimum. The opportunity of investing in advertisement is now available to everyone. So join us and earn profit while making the world a better place!

    advertise intrest returns

    The investment policy of the Ads OK platform is based on a careful survey and analysis of the advertising market. Leveraging the wealth of experience garnered over the pass 20 years, our specialists have drawn up attractive investment plans which will satisfy the needs of all private and corporate online investors. Each deposit in the Adsok system is viewed as a private transaction between the company and the client and is based on trust management of the funds. The interest income is calculated based on the selected investment package.

    Saturday, August 5, 2017

    What are the 10 best SEO tools you can use?

    August 05, 2017 2
    What are the 10 best SEO tools you can use?
    If you would like to achieve full success with search engine optimization, you have to make use of the right tools. In this digital world, it is really tough to conduct keyword research, competitor analysis and traffic tracking manually, without the help of tools. Everyone can find out the technical problems and even implement their effective content marketing, with the help of proper tools. Even though there are several numbers of SEO tools available online, how can you select the best tool to get increased ROI from your business.


    Given Below is the Information about the 10 Best SEO Tools Used for Small Businesses:

  • Google Search Console: It is also a free tool used for SEO. Once you make your account, it is possible to find out the errors found on your website. You will get a complete report regarding your website errors, keyword ranking and much more. Furthermore, it informs your website position in relation to different keywords, as well as, click rates that you have got on each keyword.
  • Rank Rager: Being a robust SEO tool, the Rank Ranger can be used by most of the small business owners. With the help of this tool, you can get to know about your keyword ranking on all search engine. Rank Ranger will help you in developing a better strategy for your small business.
  • Moz Local: This tool will help you to review your citation as soon as possible. Here, the citation is nothing, but a place or even field where you can find your name, address and also contact number. It helps you to check all information regarding yourself on almost all the directories. Your site will get a harmful impact on ranking, if you tend to lose any directory.
  • White Spark: Just like Moz Local, White Spark is another tool used for business citations. It will expose your citations and also reveal your website, which will dramatically increase its ranking on almost all the search engine result pages. You can approach www.sandcrestseo.com/phoenix-seo/for a better understanding.
  • Ahrefs: When it comes to search engine optimization, effective backlinks play an essential role and you will get a complete pack of SEO tools for backlinks by using Ahrefs. Initially, you have to analyze your site with the help of ahrefs. In case you have any spammy backlink, your website will be penalized by the search engines. So, you need to resolve this problem as immediately as possible. Secondly, check out the backlinks of your competitor’s site by using this tool. Please find out from where they are taking backlinks for their website. After that, make a strategy in order to compete with your competitors through information given by Ahrefs.
  • Secockpit: It is a complete and powerful keyword research tool, which will help you in choosing the best keywords for your marketing strategies. In addition to providing useful keyword option, it will also explain to you the potential problems that your keywords have, the amount of keyword searched on each and every month and even other useful information.

  • By using the above-mentioned tools, you will get high ranking on Google, as these tools help you get accurate and incredible results.
    Author Bio: David wicks is a freelance content writer. He has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.


    12 Easy SEO Tools You Should Be Using Now

    seo
    By Megan Bryson
    For every website owner, building a great-looking and fully-functional website is only the first step toward success. After putting a lot of effort into polishing the look and feel of your website, you are ready to reveal it to the world.  But in order to make sure that the “world” can find your website, you need to employ some SEO best practices.
    E-commerce web developers also specialize in the implementation and use of SEO tools for digital stores. Here’s our list of essential (and easy-to-use) SEO tools.
    Keyword Analysis Tools
    SEO experts agree that picking the right set of keywords is at the heart of every successful SEO strategy. Several keyword research tools are available to help you predict what keywords will be relevant to your audience.
    ÃœberSuggest is a free and easy-to-use keyword analysis tool. It provides you with a comprehensive analysis of your keywords, based on selected countries and target markets. Additionally, this tool also suggests keyword alternatives and even long-tail keywords.
    A great paid option for keyword analysis is SEMrush. This in-depth tool analyzes keywords and can help you determine how difficult it will be to rank for each.  It also reports your competitors’ rankings so you can assess where you can earn a competitive advantage.
    Rankings
    As you’re investing both time and money into your SEO campaign, it’s important to use the right tool for keeping track of the campaign’s success. Using a tool that checks your website’s current rank (and historical data) is beneficial.
    Google Search Console is one of the most widely-used SEO tools for monitoring the performance of websites. To check your website’s current ranking, you can use the “Search Traffic” tab, which lists keywords you’re competing for.
    Authority Labs is a highly-capable paid alternative to Google Search Console. This tool is used for highly accurate and reliable search engine ranking data, where you can generate new data daily. You can also perform checks both locally and globally, giving you in-depth information on different levels. You can check your competitor’s rankings as well.
    Content Quality
    If you look at your highest-ranking competitors, you will notice they provide a lot of content (usually daily). However, Google is known for checking websites for quality, not the quantity of their content.
    So instead of pumping a lot of low quality content into your website, include unique and in-depth analytical pieces. Here are some of the most valuable tools that check your website’s content.
    Yoast WordPress Plugin is one of the most popular SEO tools on the Web. This is a freemium tool that integrates with your WordPress website and provides real-time suggestions as you write new blog posts. You can find Yoast’s interface at the bottom of your blog posts, where you can fine-tune your page’s Google appearance.
    Buzzsumo is a premium SEO tool that will help you determine topics for your site’s content. The key to a successful SEO campaign is to carefully pick your future article titles, which is where Buzzsumo excels.
    This tool provides real-time and historical graphs that allow you to select the right topic to attract a lot of attention on the Web. Even though Buzzsumo is a complex tool, its UI is incredibly intuitive and easy to use.
    Link Building
    One of Google’s unwritten SEO rules is that you should build high-quality links to your website, as well as from your website to other useful Web resources. However, links get broken over time, which is why it’s beneficial to get an alert when one breaks.
    LinkMiner is an incredibly easy-to-use Chrome plugin for detecting broken links. After adding it to Chrome, you can check Web pages for broken links.
    This plugin scans all your links and color-codes the broken ones. This tool also provides a summary of your links’ value, so you can adapt your SEO strategy accordingly.
    Moz SEO Toolbar is yet another web browser extension that scans websites and web pages in real time. In addition to showing broken links, this tool also shows highly valuable SEO information, like keyword value and website ranking.
    Link Removal
    Up until recently, some people believed that “buying” highly valuable links was a good idea. However, Google’s Penguin algorithm update ended this practice. This update brought numerous changes to how Google sees links, which in turn punished millions of websites who used this controversial SEO technique.
    Disavow is Google’s own tool for checking low-quality links directed toward your website. Using this tool, you can easily check for those bad links and instruct Google to ignore them. However, it is advisable to take an additional step and completely remove those links from the Web, if possible.
    Back-End SEO Tools
    It’s important for you to know that SEO runs deep and that your website’s back-end is also important. Your Google ranking could be easily hit by performance issues or, even worse, if your website was marked as malicious. This is why there are tools that inspect your website for technical errors.
    Screaming Frog is a freemium tool that scans your website’s back-end structure. You can see your website’s status codes, page titles, meta descriptions and even robots and metadata (readable by search engines only). You can also export data into a filterable spreadsheet.
    DeepCrawl is designed to be used by newbies. Instead of getting a lot of technical-related data, DeepCrawl presents easy-to-interpret graphs and charts. It also allows you to identify duplicate pages, missing page titles and more.
    Using the right set of SEO tools allows you to work smarter, not harder. An effective SEO tool provides the information you need to allow more visitors to learn about your website from Google and other search engines.
    Megan Bryson has been in Marketing and Advertising since 2011. She is passionate about helping clients and creating awesome content.


    7 of the best marketing ideas that will flip your business on its head

    Although setting up a small business does not require an extensive marketing strategy, it could be worthwhile to consider multiple avenues. You’ll want to incorporate the best marketing ideas around to drive traffic to your business.
    Considering that digital platforms are growing at an extremely fast pace, marketers are now opting for effective and efficient marketing solutions for the promotion of their businesses. Traditional marketing mediums, like radio ads, have been showing a downward trend in relation to digital advertising. Moreover, digital ad spending is projected to surpass TV by the end of 2017.
    That being said, it’s not necessary for businesses to dump an excessive amount of money for the promotion of their products or services. Small businesses can reach the heights of success by deploying cost-effective and smarter marketing strategies.
    Read on to take a look at some of the best marketing ideas for small businesses — these seven suggestions can help you obtain maximum exposure from your targeted audience.
    7 of the best marketing ideas for your business

  • Email marketing
  • Search engine optimization (SEO)
  • Content marketing
  • Social media ads
  • Local search (SEO)
  • Facebook retargeting
  • Contests and giveaways
  • 1. Email marketing
    Best Marketing Ideas MailboxOne of the most efficient marketing strategies for small businesses is email marketing. This is due to its affordability, approachability and total automation. Any business can start collecting email leads with a simple, email-capture call-to-action (CTA) on their website.
    Email marketing is believed to be one of the most effective strategies for acquiring new customers, and it generates a massive return on investment ($38 from every $1 spent).
    As most consumers these days read emails on their mobile devices, email turns out to be an appropriate way for promoting products and services at any time, in any place. Plus, it’s relatively inexpensive and time-efficient. Most email marketing software providers offer full automation based on specific actions made by visitors on your website.
    For example, when someone signs up for your email list, a marketing software of your choice will be capable of sending an automatic, tailored message to the new subscriber, saving you time and money.
    2. Search engine optimization (SEO)
    Best Marketing Ideas SearchSEO is a method of improving a website’s organic search engine visibility with the primary purpose of driving organic (free) traffic to the website. While SEO should always be approached with care, diligence, and a long-term vision, it’s considered being one of the most effective strategies for driving quality, targeted traffic.
    Although Google takes more than 200 factors into consideration when it comes to organic search rankings, there are three main components to a successful SEO strategy:


  • Technical SEO. Focusing on performance and speed of the website, codes and scripts, structured data, redirects, robots.txt, sitemaps, etc.
  • On-page SEO. Internal optimization of the website, including meta titles, meta descriptions, alt tags, navigation, URL structure, content, etc.
  • Off-page SEO. “External” optimization of the website is often considered the most determinant factor and involves aspects like inbound links, linking root domains and brand mentions.

  • Small businesses can opt for the right SEO strategy by focusing on the following four key factors:
    Targeted keywords. Choosing the right set of keywords is key to uplifting SEO for small businesses. Choose keywords that are directly relevant to the products or services consumers are looking for.
    Targeted content. A well-designed content plan can lead small businesses to the heights of success. Content should be targeted at educating visitors by providing valuable information as opposed to posting sales pitches.
    On-page optimization. After selecting the right set of targeted keywords, small businesses should be focusing on optimizing internal elements of the website, including meta descriptions, page titles, header tags and alt tags. The on-site optimization will create a bigger impact on the visibility of your website.
    Off-page SEO and backlinks. Earning quality backlinks is essential for improving a website’s visibility and authority. There are numerous strategies for gaining powerful inbound links, such as conducting manual blogger outreach, guest blogging, creating tools and many more.
    3. Content marketing
    Designing a decent content marketing strategy is an absolute necessity for gaining traction online. By generating well-designed content, small businesses can drive an influx of traffic to the website, as well attract potential customers.
    By judging target audiences and setting up the right content marketing strategy, even smaller and less-experienced businesses can achieve their desired goals.
    In most cases, SEO and content marketing should go hand-in-hand.
    4. Social media ads Best Marketing Ideas Social MediaPhoto: Jason A. Howie via Visualhunt / CC BY
    It comes as a no-brainer that social media is an incredible medium for reaching new customers, engaging with an existing audience, and providing support to loyal customers. According to Statista, there are roughly 2.5 billion active social media users. This number on its own presents an immense opportunity to small businesses for reaching potential customers.
    Best Marketing Ideas StatistaStatista reports on the amount of social media users throughout the years.
    The most popular social media networks, like Facebook, Twitter and Instagram, give businesses an opportunity to advertise their products and services for a fee based on CPC (Cost-Per-Click) or CPM (Cost-Per-Thousand-Impressions).
    With precise targeting and a relatively low budget of $100, small businesses can generate thousands of impressions and hundreds of website clicks. If it’s in the budget, utilizing social media ads is a great way to gain exposure.
    5. Local search (SEO)
    Another cost-effective yet powerful marketing tactic for small businesses is local SEO. Local SEO serves as a helpful tool for small businesses to promote their products and services to the local customers at the exact time and location they are searching for it.
    Having a powerful local presence on the web gives small businesses an opportunity to appear in map listings.
    Key to successful local SEO lies in the following five components:

  • Link signals
  • Precise and consistent directory listings
  • Google My Business signals
  • Review signals
  • On-page SEO (meta titles, meta descriptions, local business schema markup, alt tags, headings, etc.)

  • Editor’s note: Want an easy way to get listed locally? Check out GoDaddy’s Local Business Listings tool — your business information listed everywhere, all from one place.
    6. Facebook retargeting
    Best Marketing Ideas FacebookFacebook retargeting (also known as remarketing) is a powerful way of reaching people who have visited a website and performed certain actions.
    For instance, small businesses can incorporate Facebook retargeting to show ads to people who’ve visited a particular product page on the website, but haven’t proceeded to the actual checkout page. A tailored retargeting message will only be shown to the people who match this criterion.
    7. Contests and giveaways
    Giveaways work on the basis of running a competition where people are required to perform certain actions (e.g., opt-in) in return for a chance of winning a prize. Online tools like Rafflecopter give the ability to easily create and embed a contest entry form on your website and across social media profiles.
    Contests are great for generating immediate buzz around your business, which can lead to an increase in sales and brand exposure.
    With a tiny freebie (perhaps a free product or eBook), a business can benefit from the following:

  • Thousands of entries. In order to opt-in, ask participants to leave an email address, which can then be used for email marketing purposes.
  • Social media exposure. Ask participants to share the contest with their friends and followers, thus generating buzz around your business.
  • Free advertising. Successful contests get shared hundreds of times, thereby generating an influx of website traffic and exposure around your business.
  • To sum up
    Although there is no one-size-fits-all marketing strategy for all small businesses, these seven ideas are definitely worth the consideration. Evaluate your resources (financial and labor) and the desired outcome of your marketing efforts before you get started. Then, rely on one (or more) of these best marketing ideas to drive more traffic to your site.
    Pro tip: Want to get the most out of your marketing campaigns? Try A/B testing several strategies simultaneously to see which ones work best.